Riding bikes is environmentally friendly. That’s nothing new, but it does take on a whole new dimension when we start talking about the climate debate. According to futurologist Matthias Horx, the bicycle is benefiting hugely from the climate change: “The first evolutionary winner of the climate change is – the bicycle. It is becoming a fully acceptable means of transportation that the executives of tomorrow will use to get to work.” In his latest trend report, the renowned scientist announces that the “boom of the bicycle in the general public will create a diverse service and lifestyle culture all revolving around the pedals.”

Outstanding design can provide valuable guidance in a large market. The EUROBIKE AWARD 2008, which will be presented for the fourth time this year, shows consumers what is innovative and functional as well as environmentally friendly and sustainable on the topic of bicycles. And one thing is sure: the EUROBIKE AWARD has established a name for itself in the bike industry as an exceptional marketing instrument.

New categories were defined for the competition this year – for example Cruiser/Designbike as well as Special Purpose Bike. The latest adding to the list of categories is Concepts. In addition to manufacturers and designers students are also welcome to participate by entering experimental drafts of products and studies that have not yet been implemented.

As a further novelty, the EUROBIKE Green Award will be awarded to a product which has an outstanding ecological and sustainable value.

Messe Friedrichshafen as the host of the design award for the bicycle industry and we from iF as the organizers look forward to many entries from manufacturers, designers and engineers from all over the world with the submission deadline dated at July 25, 2008. An internationally renowned jury of experts will select the best products in and around the bike industry. We wish all the participants the best of luck!

click here to the PARTICIPATION pdf (520 KB)